Marketing Automation Manager
Job Title:
Marketing Automation Manager Department:
Sales, Marketing & Product Management Country:
United States of America State/Province:
Arkansas City:
Lowell Full/Part Time:
Full time Job
Summary:
Under general supervision, this position is responsible for creating, improving, and implementing processes and systems related to marketing productivity, driving best practices in marketing automation, managing data governance across our CRM systems, and managing and uncovering analytics to drive business results.
This key position will oversee the efficient management of our marketing technology stack, database integrity, and the downstream interactions with our pipeline.
This position welcomes relocation to Lowell, AR but is open to remote work.
Job Description:
Key
Responsibilities:
Support the Marketo infrastructure and architecture to achieve outstanding campaign execution, reporting, and analyticsEnsure seamless data strategy, data flow, and integrations between Bizible, Marketo, and Microsoft DynamicsOwn the multi-attribution model (Bizible) and develop a method for refinement and optimizationLead the end-to-end data strategy and business requirements for marketing automation and align data model and reporting needsOptimize marketing automation and processes by applying best practices to our marketing automation platform instancesImplement lead-to-sales funnel automation processes, policies, workflows, marketing programs and KPIsDefine and execute improvements to enhance productivity, conversion rates, programs/campaign ROI and sales growthWork closely with internal clients to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processesRegularly interface with cross-functional teams on enterprise-level projects and issuesSupport the rollout of campaigns to align marketing and sales initiatives, ensuring that sales and marketing are generating sufficient lead and pipeline generationServe as a subject matter expert on our systems and data flows and seek out industry best practices and proactively incorporate relevant ideasBuild and continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / advertising / program effectiveness, leads to goal), company's pipeline and revenue attributionOptimize and recommend improvements to marketing technology stack including overall plan for utilization and regular health checks on performance and effectivenessReview results of campaigns and work with the respective campaign owners to identify beneficial improvements
Qualifications:
Minimum
Qualifications:
Bachelor's degree in Marketing, Business or related field with at least 2 years of digital analytics, buyer, automation and/or marketing experiencePreferred
Qualifications:
Extensive experience using a Marketing Automation toolExtensive experience with Google Analytics or other web analytics toolsExtensive experience with Microsoft Excel and other Microsoft Office applicationsDeep experience in CRM, including reporting and field managementProactively seeks out solutions and is excited to bring new approaches to the organizationTakes initiative from concept to implementationAbility to think critically and make optimization decisions based on dataUnderstanding of demand generation and the lead-to-sales funnelEducation:
Bachelors:
Business Communications (Required), Bachelors:
Marketing (Required) Work
Experience:
Marketing Job Opening ID:
00396380 Marketing Automation Manager (Open) This job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Marketing Automation Manager Department:
Sales, Marketing & Product Management Country:
United States of America State/Province:
Arkansas City:
Lowell Full/Part Time:
Full time Job
Summary:
Under general supervision, this position is responsible for creating, improving, and implementing processes and systems related to marketing productivity, driving best practices in marketing automation, managing data governance across our CRM systems, and managing and uncovering analytics to drive business results.
This key position will oversee the efficient management of our marketing technology stack, database integrity, and the downstream interactions with our pipeline.
This position welcomes relocation to Lowell, AR but is open to remote work.
Job Description:
Key
Responsibilities:
Support the Marketo infrastructure and architecture to achieve outstanding campaign execution, reporting, and analyticsEnsure seamless data strategy, data flow, and integrations between Bizible, Marketo, and Microsoft DynamicsOwn the multi-attribution model (Bizible) and develop a method for refinement and optimizationLead the end-to-end data strategy and business requirements for marketing automation and align data model and reporting needsOptimize marketing automation and processes by applying best practices to our marketing automation platform instancesImplement lead-to-sales funnel automation processes, policies, workflows, marketing programs and KPIsDefine and execute improvements to enhance productivity, conversion rates, programs/campaign ROI and sales growthWork closely with internal clients to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processesRegularly interface with cross-functional teams on enterprise-level projects and issuesSupport the rollout of campaigns to align marketing and sales initiatives, ensuring that sales and marketing are generating sufficient lead and pipeline generationServe as a subject matter expert on our systems and data flows and seek out industry best practices and proactively incorporate relevant ideasBuild and continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / advertising / program effectiveness, leads to goal), company's pipeline and revenue attributionOptimize and recommend improvements to marketing technology stack including overall plan for utilization and regular health checks on performance and effectivenessReview results of campaigns and work with the respective campaign owners to identify beneficial improvements
Qualifications:
Minimum
Qualifications:
Bachelor's degree in Marketing, Business or related field with at least 2 years of digital analytics, buyer, automation and/or marketing experiencePreferred
Qualifications:
Extensive experience using a Marketing Automation toolExtensive experience with Google Analytics or other web analytics toolsExtensive experience with Microsoft Excel and other Microsoft Office applicationsDeep experience in CRM, including reporting and field managementProactively seeks out solutions and is excited to bring new approaches to the organizationTakes initiative from concept to implementationAbility to think critically and make optimization decisions based on dataUnderstanding of demand generation and the lead-to-sales funnelEducation:
Bachelors:
Business Communications (Required), Bachelors:
Marketing (Required) Work
Experience:
Marketing Job Opening ID:
00396380 Marketing Automation Manager (Open) This job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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